I’m trying to understand what this product does that most high end CAD system don’t already have the built in capacity to do. Furthermore, most designs are following up on products that have already been sold to the key players. They just need the design work completed to get the part made. That seldom requires enhanced VR, spinning presentations, and animation. When someone wants to see my rendered design, I can show them an enhanced, rendered, exploded, presentation straight from the CAD design environment. They often need to see the current design state, right now, with no time to set-up a separate rendering environment.

What we need are enhanced methods of creating the documentation for making the product. That is: design and engineering drawings, and CAD/CAM data. That’s the design process goal. That’s the true end result that’s needed.

We have been sold the idea that the ability to make pretty renderings and animations make for a good engineer and designer. While those things are nice, that’s not engineering and design. Look around on GrabCAD and you see the amount of pretty renderings abound. Yet the design content behind those renderings is severely lacking. Even high end CAD vendors tend to sell their product based upon their capability to create fancy renderings. This needs to be turned around the other way. Quality design content should abound far in excess of the ability to create fancy renderings of the same subject matter.

What can your product do to enhance the actual design process. What can it do to enhance the ability to create documentation for actually manufacturing the product? In 40 years of design for many different industries, more than half of which is CAD based, I can count on one hand the number of times a rendering of a product could even be used. Zero times was it a requirement.