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Founder \ Principal Designer
Brezovar Design LLC • January 2004 - present
• Lead design role within an Industrial Design Group for a world-leading manufacturer of fitness equipment • Applied Design Thinking and product design within development teams of internal designers. Managed external design consultants • Established design criteria to understand brand, consumer markets, scopes, and product direction. Created Visual Brand Languages (VBL’s), trend research, budgets, and delivery into production. Challenged conventional wisdom while solving complex design problems • Created Intellectual Property resulting in valuable profit generating patents. Built an IP strategy and future product road maps • Encompassed corporate pillars, business strategies, project management, marketing research, front-end ideation, concept refinement, prototyping, presentation renderings, human factors, and contextual anchoring. Collaborating with all business functions